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Advertising and Marketing

Provides advice on the Competition Act’s provisions that govern advertising, marketing, distribution, pricing and product claims.

Helps clients to understand and comply with the Food & Drugs Act and its regulations that govern the marketing and sale of consumer products and of food, drugs, cosmetics and medical devices.

Advises on specific advertising and marketing regimes: the telemarketing and “Do Not Call” rules under the Telecommunications Act; commercial electronic messages under Canada’s Anti-Spam Legislation; and promotional contests under the Criminal Code and the Competition Act.

Represents clients in advertising disputes under self-regulatory codes, such as those administered by Advertising Standards Canada and the Canadian Broadcast Standards Council.